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drink sum wtr

constructed for creatives

drink sum wtr is a true culture label, focusing on championing distinctive, art-forward voices. drink sum wtr aims to bring forth unique voices in Hip-Hop, R&B, and adjacent sounds, focusing on artist development, and swimming against the current in an algorithm-saturated music landscape.

drink sum wtr is the vision of Nigil Mack, who in his young career at Unruly Records in Baltimore, then moved to NYC and worked in A&R at Motown Records, and Republic Records. Nigil has carved out a lane finding art-forward commercial acts. Always existing in the Hip-Hop alternative space, Nigil’s first major signing was Kid Cudi, and worked on his multi-platinum albums, MOTM "The End Of Day" and MOTM II "The Legend of Mr. Rager". As a manager, Nigil partnered with Tunde Balogun from LVRN on management with Shelley FKA DRAM and helped lead DRAM to success with single “Broccoli” 8x platinum and the gold album Big Baby DRAM.

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